In a world where Hollywood can only make bank on white actors and actresses, even for roles that some say should go to actors/actresses of a different ethnicity, couldn't it be possible that if you had the ability to put your fleshy brain into a sophisticated fully realized android body, that you would pick a white one?
Don't get me wrong here. I'm not trying to say that "white washing" is okay; or that there are no actors and actresses of different skin pigmentation and cultural heritage who lack the ability to play any role that any Hollywood writer can think up; or in anyway trying to reconcile or make concessions for any of the casting in the upcoming Ghost in the Shell movie (or films of the past who have done the aforementioned "white washing").
I'm simply saying that if you were a high tech, cyber cop android-living and working in the cyber punk dystopian future of our own world-you would eventually have to go in to places of business and question individuals in the real world (when you weren't digitally sleuthing for answers). What skin tone do you think would get you farther in the door? Not a fuzzy warm answer to follow that question. However I'm told and people claim witness to this reality in which we live.
Which is much the reality we buy into when we watch shows like Ghost in the Shell. It's not high fantasy or far flung Sci-fi; It's near future sci-fi based in the futurist science of today. Only days, to a week, before the flurry of internet backlash did articles float around the web of a near realistic robot fashioned ironically enough, by an Asian individual, to look like Scarlett Johansson. Now, responses of this ranged all over the reaction spectrum, but I don't recall as much fervor towards this robots creation as being the white washing of robot kind.
All in all, this will most likely end up with all the other anime adapted films before it. Whether it was ScarJo or an actual Asian decent actress, only fans of anime will attempt to see the GitS live action Hollywood picture, because any mass market has already seen a similar themed film (Blade Runner); Anime fans have already seen all there is of GitS; if said fans go to this it will just be to criticize-regardless of the main lead- and finally Hollywood doesn't know how to market anime inspired properties and the common viewer will get overloaded by all the internet buzz and stay away.
*Post note*-I would have seen this movie regardless of the female lead choice. If only because cinema has reached a point where we can have crazy anime action in "live action" media. I would never, however, would have expected this film to do well commercially only because the source material is of near Kojima proportions when it comes to dialogue, plot and setting.